Ordering evidence before drawing a conclusion prevents a repeated Mars Market link claim from gaining confidence merely because it appears often.
Start with provenance
Identify the first attributable publisher and the date on which the link claim appeared.
Copies without a clear source add visibility but do not create independent confirmation.
Compare the exact hostname
Read the registered domain separately from subdomains, paths and parameters.
A brand phrase in a path or query is not evidence about the actual destination.
Record the conclusion carefully
Use a status that describes the evidence currently available rather than an absolute label.
Publishing the reasoning allows a later reviewer to revisit one step without rewriting the whole record.