Hostname normalization reduces false matches caused by protocol prefixes, capitalization, trailing dots and unrelated path text.
Separate hostname from URL text
Extract the hostname before comparing a full URL with another claim.
Paths and parameters can contain familiar words while pointing to a different registered domain.
Use one comparison form
Record lowercase hostnames without protocol or path in the evidence table, while retaining the original claim separately.
This makes character-level differences visible without losing source fidelity.
Check canonical consistency
Confirm that a reviewed public page declares one HTTPS canonical hostname.
A consistent canonical makes it easier for search engines to consolidate discovery signals.